Audiences are flooded with videos and B2B marketers, content creators and brands worldwide can’t stop leveraging video marketing. While videos dominate social media and marketing platforms, what makes viewers stay hooked on yours among the other 99 competing for attention?
If you haven’t thought of it yet, consider a compelling story, visual appeal, great editing effects, CTAs, branding and above all a good engagement tactics is vital. And to amplify your reach, focusing solely on content isn’t enough. So, what else do you need? An all-rounder video marketing tool that covers the A-to-Z of your brand promotion roadmap.
Before creating your next video, ensure you’ve acquired the best video marketing tools to streamline business development and execute campaigns seamlessly.
Table of Contents
What are Video Marketing Tools?
Video marketing tools assist you throughout the process, from planning to execution, with just your content, ideas or raw footage in hand. Also, you can create videos from scratch and deliver polished videos on the internet in minutes.
Video marketing software or platforms enable businesses to create, edit, host, embed and distribute videos for marketing purposes, streamlining the video production process, enhancing engagement, expanding reach and measuring impact, all in one place.
Types of Video Marketing Tools and Use Cases
While the term ‘video marketing tool’ refers to a single platform, it paves the way for endless opportunities. It covers 20+ use cases and provides numerous ways for brands to reach millions.
The interesting part is that you don’t even have to spend hours tailoring your videos; all you need is your PC, a stable internet connection, and tada, you can achieve the unthinkable!
✅ Screen Recorder
Create videos from scratch or record live case studies, testimonials, product launches, demos, training sessions and more with the click of a button and be ready with an instant video to share.
✅ Video Editing and AI video Creation
Look for platforms with built-in video editing tools that allow you to create videos without depending on the editing team. This saves you time, money, and bandwidth.
AI-driven video editing tools help speed up content creation using text and prompts, even without a cast or crew.
✅ Live Webinars
Hosting webinars is a crucial strategy for video marketing. You can cover lead generation, product demos, educational sessions, thought leadership, certified workshops, customer onboarding, sales pitches and more.
With one webinar recording, you can repurpose the content into multiple video formats like on-demand videos, reels, shorts, video posts and more.
✅ Video Embedding
Video embedding is very popular nowadays due to its customisable video player and flexibility to add videos to websites, blog pages, landing pages and more.
Take complete control of your video player and add branding elements that replicate your brand in every possible way like links, annotations, chapters, colors, logos, lead forms, CTAs and more.
✅ Video Hosting
The most pivotal part of a video marketing tool, if you ask me, is the video hosting features, as it acts as a central hub to connect the rest of the tools with its extensive storage, video sharing, downloading and video folder management capabilities.
You can record and store videos or simply pull saved videos to easily navigate to the other tools rather than searching for them every time on your computer.
✅ Social Media Management Tools
Your ultimate goal in creating captivating videos is to share and engage your audience. In this case, a social media management tool serves as the best video marketing tool to boost engagement and reach in no time.
From organizing your video content calendar and scheduling to integrating with major social media platforms and bulk posting simultaneously across all of them while tracking video performance through in-depth analytics, you can do it all at the click of a button.
✅ Analytics
This is the essential tool for anyone who wants to take their marketing strategy to the next level. The analytics tool helps you generate video performance reports that cover industry-standard metrics like impressions, likes, comments, views, shares and watch time all in one dashboard, enabling you to make informed business decisions.
If you’re looking for ways to launch your video campaigns to the moon, having access to all these platforms will make your content shine bright and soar high.
Top 7 Video Marketing Platforms for Marketers and Businesses
These 8 platforms have been researched and handpicked with your perspective in mind. We prioritize your needs and demands, focusing on what you’ll be looking for when promoting your marketing goals.
Let’s begin by looking at them one by one!
1️⃣ GUSDHO
🦸 A one-stop video marketing solution offering professional tools in a single dashboard for 10X faster promotion!
GUDSHO is a creator and marketer-friendly, video-first marketing platform that simplifies the process for both beginners and seasoned users to create, edit, host, embed, analyze, and promote engaging videos to achieve business goals. For those looking to streamline their content marketing roadmap, from storing, organizing and managing videos to promoting and measuring impacts, everything is covered by GUDSHO.
Drive conversions 10x faster with live webinars and repurpose content into polished visuals while boosting your brand’s impact. Easily integrate with popular social media platforms, build loyal communities through cross-platform video posts and deliver studio-grade professional videos for instant engagement and reach in minutes.
GUDSHO tools that make video marketing a breeze.
- Video SEO optimization with actionable CTAs for instant lead generation and conversions.
- Centralized video hub to manage and host unlimited videos without technical hiccups, all in one place with unlimited storage.
- 4K video screen recording option to record videos from scratch and save them in the media hub (video hosting).
- Ad-free, customizable video player with branding elements to enrich promotional activities and enhance the viewer experience.
- Engage with your professional circle through live webinars with customizable landing pages, email templates, registration pages, and automatic recording options.
- A built-in professional video editing tool with 50+ editing styles to create videos instantly.
- Easy video embedding in 4K quality, with a customizable player to add your branded videos to websites, landing pages, and blogs for wider reach.
- Studio-grade branding elements like logos, colors, themes, overlays, banners, tickers, and more.
- In-depth video analytics to get insights on total views, likes, shares, comments, impressions, watch time and more, all in one dashboard.
- One-click easy integration with social media platforms like Facebook, Instagram, YouTube, X and LinkedIn to reach your audience by scheduling and posting video content simultaneously across all of them.
Start and Grow Your Audience Base With Powerful Marketing Toolkit
2️⃣ Loom
🎥 Quick screen recording and flawless video sharing platform!
Loom is a screen recorder that helps you deliver AI-powered video messages to your teammates and customers, supercharging productivity and maximizing video reach.
The platform supports effective communication by helping you share flawless videos in minutes, which you can enhance with the AI auto-enhancer. It also allows you to transform your text or script into a doc, message or bug report in minutes. With Loom, you can create videos quickly through easy recording and sharing, and embed vidoes to engage with your audience and teams effectively.
Features of LOOM that you should know
- High quality screen recording on any device using Loom as a Chrome extension, desktop app or mobile app.
- Makes remote team collaboration smooth with emojis, comments, tasks and CTAs to video message.
- Communicate better across time zones using transcripts and captions in 50+ languages.
- Integration with 100 + task management tools like Google Workspace, Slack and more.
- Edit your recordings, trim words from transcripts and enhance your video AI features.
3️⃣ Powtoon
📷Visual communication platform that lets you create and edit vidoes like a pro!
Powtoon is a leading video and visual communication platform that allows you to communicate effectively with your audience and maximize engagement to amplify your business and brand’s reach.
As the ideal platform for marketers and entrepreneurs, it lets you capture attention through business presentations, product launches, ad campaigns, educational material and explainer videos. Craft a compelling story today with fun, animated characters, pre-defined templates, video backgrounds, music tracks and more and expand your reach in no time.
How video marketing is easy with Powtoon features:
- Easy screen recoding option for quicker content delivery.
- Create videos instantly from millions of stock images, music and footages.
- Whiteboard doodling feature to convert complex ideas into simple characters and scenes.
- Create animated videos from 15k predefined animation assets.
- Bring your presentations to life with customisable characters that showcases your brand.
4️⃣ Filmora
💻 A professional video editing platform to create and share videos with AI-driven features!
Filmora is an easy and AI-powered video-making platform designed for marketers and business people. Its advanced video editing tools, including AI-driven effects, transition and audio enhancements, let you create professional-quality videos in minutes.
Get your hands on simplified video editing and manage pre-processing to finalizing videos effortlessly. Stand out from your competitors with AI-enhanced color, keyframe or multiple camera editing in minutes without having to have any prior editing skills.
Filmora features that make you stand out
- Easy AI video converter to create videos in minutes from text, images, prompts, scripts, and more.
- Advanced video editing features like speed ramping, motion tracking, auto reframe, and more.
- 10+ audio editing features to make your videos sound as if they were recorded in a studio.
- Movie-grade video effects to give your videos a film-quality look.
- Predefined templates that serve multiple video-making purposes.
5️⃣ Vidyard
🎥 A holistic video marketing platform to close deals faster with a personalised experience!
Vidyard is an all-inclusive video marketing platform that helps you host videos, covering everything from video creation to tracking performance with analytics tools, all from one place.
As a highly customizable platform, Vidyard allows you to personalize video players and makes it easy to make customer videos, explainer videos, promo videos and demo videos and track performance instantly with its analytics. The platform also lets you create video thumbnails with A/B testing options to determine which version of a video performs best in exhibiting your brand with branding elements like a logo, theme, color and brand name in every frame of your video.
Key Features of Vidyard that help you shine
- Host, upload, and manage videos from one place with extensive storage capacity.
- Automated video SEO tools to scale rankings and improve traffic.
- A one-stop video hub to manage your video content effectively.
- Video chapterization options to break up long-form videos into engaging sessions.
- Easy video recording options to repurpose videos into various digital formats.
6️⃣ Wistia
🎉A video fine-tuning platform that makes video marketing effortless with top-notch features!
A creator-friendly video marketing platform that helps businesses do everything they need with videos and promote them seamlessly. With a modern video creation interface, you can create, edit and host videos, track performance with advanced analytics, and accelerate business growth with optimized content.
A fully packed Wistia integration library allows integration with popular marketing tools. Elevate your videos with top-notch playback, video hosting, an ad-free customizable player, video embedding, and accurate video analytics to track performance for every video you generate from Wistia. Make strategic decisions based on analytical reports and optimize content for your upcoming videos.
Prominent Wistia tools that simplify video marketing.
- Professional video creation and video editing with no skills required.
- Customizable ad-free player for a smooth playback.
- Video management made easy with folders, filters, and tags.
- Built-in video SEO for successful video promotion and increased traffic
- Advanced video analytics, heatmaps and A/B testing to track video performance.
7️⃣ Vyond
📽️Easily generate videos in multiple styles with simple prompts using a powerful studio.
Vyond is an all-in-one AI video creation platform that helps businesses and brands generate effective videos using simple prompts. The platform offers a powerful video editing studio that allows you to create videos for various use cases in minutes. It can translate videos into 70+ languages, remove backgrounds, enhance voice-overs and more.
Make your videos more lively with AI-driven features by creating your own avatars and animations and instantly generate videos from text, text-to-image and more. With support for all devices, the platform helps you bring every script to life and into motion with editing right at your fingertips.
Notable Vyond tools that simplify video marketing.
- Offers complete brand management suite including logo, watermark and branding elements.
- Integrate easily with popular learning & development apps and marketing tools.
- 1,100 avatar options to personalize your content and engage with your audience effectively.
- Ai video generation option to create videos instantly.
- Numerous custom assets to add backgrounds, props, characters, and scenes in your videos.
How to Choose the Right Video Content Marketing Tool
Now that your hands are full with information, before you decide, ask yourself the following questions:
- What are your video marketing goals?
Look for a platform with features that cover all your video marketing needs in a single dashboard.
- What’s your skill level with video marketing tools?
Look for a platform that has a simple user interface and easy navigation.
- Do you have a budget?
To enjoy all the features, you’ll need to pay for access. So, look for platforms that offer subscriptions within your budget.
- Do you need social media integration for publishing?
A social media management tool is an essential part of video marketing, Whether you need it or not, I would say its a must for you to promote seamlessly. Look for a platform that offers such a tool.
The best video marketing tool lets you breeze through your tasks, saving you time and effort without any hard slog!
Expand your video marketing horizons with GUDSHO
GUDSHO can be your go-to platform to get started with your video marketing goals. It covers all the major video marketing tools in a single dashboard, helping you lighten your workload without constantly relying on your editing team, agency or outsourcing team.
Move forward with your marketing goals and achieve each one in a more organized way right at your fingertips.
It’s time to make your viewers hit your play button! We wish you all the best on your video marketing journey!