{"id":75,"date":"2024-04-02T12:58:00","date_gmt":"2024-04-02T12:58:00","guid":{"rendered":"https:\/\/www.onthefly.stream\/blog\/?p=75"},"modified":"2026-01-07T08:55:33","modified_gmt":"2026-01-07T08:55:33","slug":"live-streaming-commerce","status":"publish","type":"post","link":"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/","title":{"rendered":"Live Commerce: Full Guide to Live Streaming E-Commerce"},"content":{"rendered":"\n<p>Live e-commerce is a way of selling products and services online through streaming on digital platforms. To deeply understand the world of e-commerce and its benefits, read further.<\/p>\n\n\n\n<p>Post covid and the world has moved its way of shopping, Live e-commerce, the new surge of selling and buying goods, products and services. And it is said to be an industry that will rule the future.<\/p>\n\n\n\n<p>One of the prime examples of live e-commerce is in 2020, the internet world saw an incredible $7.5 billion in total transaction value during the first 30 minutes of Alibaba&#8217;s Singles&#8217; Day pre-sales campaign on Taobao Live.<br><br>In another survey two-third of the online products were bought through <a href=\"https:\/\/www.onthefly.stream\/\" data-type=\"link\" data-id=\"https:\/\/www.onthefly.stream\/\">live streaming<\/a> in China.<br><br>With that being said, let&#8217;s move into the definition and benefits of live e-commerce.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"Live Commerce: Full Guide to Live Streaming E-Commerce\",\n  \"description\": \"Live commerce is the future of sales and shopping, using real-time video streaming and interactive features.It provides an interactive, entertaining, and engaging online shopping experience. Try it on OnTheFly\",\n  \"thumbnailUrl\": \"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/11\/Live-Stream-E-Commerce.mp4\",\n  \"uploadDate\": \"2023-11-24\",\n  \"duration\": \"PT0M06S\",\n  \"contentUrl\": \"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/11\/Live-Stream-E-Commerce.mp4\",\n  \"embedUrl\": \"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/11\/Live-Stream-E-Commerce.mp4\"\n}\n<\/script>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" style=\"display: none;\"><i class=\"ez-toc-glyphicon ez-toc-icon-toggle\"><\/i><\/a><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#What_Is_Live_E-Commerce\" title=\"What Is Live E-Commerce?\">What Is Live E-Commerce?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#What_Are_The_Different_Types_Of_E-Commerce_Live_Streams\" title=\"What Are The Different Types Of E-Commerce Live Streams?\">What Are The Different Types Of E-Commerce Live Streams?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#How_Live_Stream_Shopping_Can_Increase_Loyal_Customer_Base\" title=\"How Live Stream Shopping Can Increase Loyal Customer Base?\">How Live Stream Shopping Can Increase Loyal Customer Base?<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#How_Live_Streaming_Commerce_Benefits_Businesses\" title=\"How Live Streaming Commerce Benefits Businesses?\">How Live Streaming Commerce Benefits Businesses?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#How_to_Increase_Sales_with_Live_Streaming_for_E-Commerce\" title=\"How to Increase Sales with Live Streaming for E-Commerce?\">How to Increase Sales with Live Streaming for E-Commerce?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#What_Are_The_Best_E-Commerce_Live_Streaming_Platforms\" title=\"What Are The Best E-Commerce Live Streaming Platforms?\">What Are The Best E-Commerce Live Streaming Platforms?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#1_VPlayed\" title=\"1. VPlayed\">1. VPlayed<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#2_OnTheFly\" title=\"2. OnTheFly\">2. OnTheFly<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#2_Restream\" title=\"2. Restream\">2. Restream<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#3_Streamyard\" title=\"3. Streamyard\">3. Streamyard<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#4_OneStream_Live\" title=\"4. OneStream Live\">4. OneStream Live<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#Ongoing_Live_Streaming_Trends_2026\" title=\"Ongoing Live Streaming Trends 2026\">Ongoing Live Streaming Trends 2026<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/#Frequently_Asked_Questions_FAQs\" title=\"Frequently Asked Questions (FAQs)\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Live_E-Commerce\"><\/span><strong>What Is Live E-Commerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live e-commerce is a process of selling products and services via live streaming on multi streaming platforms.<\/p>\n\n\n\n<p>It helps businesses with a new outlet to sell their products, understanding their needs through live interactions with the potential customers. Purchasing from an in-app solution to <a href=\"https:\/\/www.onthefly.stream\/multistream-platform\" data-type=\"link\" data-id=\"https:\/\/www.onthefly.stream\/multistream-platform\">multi streaming platforms<\/a> is the current evolution the internet is going through.<\/p>\n\n\n\n<p>Live e-commerce is a combination of live streaming and shopping. Forbes has recently conducted a survey and stated that consumers see fashion, jewelry and cosmetics related content creators and influencers as experts and indulge in the sales of their products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Different_Types_Of_E-Commerce_Live_Streams\"><\/span><strong>What Are The Different Types Of E-Commerce Live Streams?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.mgt-commerce.com\/blog\/increase-ecommerce-sales\/\" data-type=\"link\" data-id=\"https:\/\/www.mgt-commerce.com\/blog\/increase-ecommerce-sales\/\" target=\"_blank\" rel=\"noopener\">E-commerce sales<\/a> can be categorized into different forms of live streams, for a streamer, the sales depend on the type of content that is publicized on the streaming platforms.<\/p>\n\n\n\n<p>Some of the major ways where e-commerce content streams can be showcased are mentioned below:<\/p>\n\n\n\n<p><strong>Live auctions:<\/strong> Bringing in the spirit of the sales by building competition through live auctions to increase the sales value.<\/p>\n\n\n\n<p><strong>Product launches<\/strong>: Increase the attention of the audience and helps them explore and question the nuances of the product through a live demo.<\/p>\n\n\n\n<p><strong>Live Events<\/strong>: Events, shows, and workshops with the content creator to increase the viewership and potential of the video.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Live_Stream_Shopping_Can_Increase_Loyal_Customer_Base\"><\/span><strong>How Live Stream Shopping Can Increase Loyal Customer Base?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have doubts on how live stream shopping can earn a loyal customer base, then you might need to consider these factors in live streaming.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live streaming showcases transparency and builds trustworthiness, thereby enhancing the customer base integrity and brand loyalty.&nbsp;<\/li>\n\n\n\n<li>Live streaming gives an ownership feeling to customers by letting them choose from the large variety of options available in the market.<\/li>\n<\/ul>\n\n\n\n<p>Apart from these online e-commerce enables return, refund policies with 24*7 chat and call support system to enhance the customer shopping experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:700\"><span class=\"ez-toc-section\" id=\"How_Live_Streaming_Commerce_Benefits_Businesses\"><\/span><strong>How Live Streaming Commerce Benefits Businesses?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Social media has traversed across domains to benefit commerce in multiple ways, and live streaming is one major result bringing subject.<\/p>\n\n\n\n<p>Some of the major benefits of it are mentioned below:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant results:<\/strong> As a content creator, <a href=\"https:\/\/www.onthefly.stream\/\">real-time streaming<\/a> on digital platforms and selling products to audiences results in instant commerce, increasing the marketing chances of the product.<\/li>\n\n\n\n<li><strong>Personalized shopping:<\/strong> When a customer opinion is heard and valued, repeated customers are inevitable and lifts the selling aspects higher.<\/li>\n\n\n\n<li><strong>Engagement:<\/strong> Viewership doesn\u2019t count, if audiences are not engaged in the streaming and creating a conversion out of it. Whereas live streaming on the other end creates engagement and boosts sales.<\/li>\n\n\n\n<li><strong>Brand awareness:<\/strong> Competition is heavy when it comes to sales and marketing, and viewers recognizing your brand in the market is one of the major concerns for marketers. Live streaming helps businesses to create credibility and brand awareness with brand overlays.<\/li>\n\n\n\n<li><strong>Minimal cost: <\/strong>Operation costs and brick-and-mortar charges are nullified when real-time streaming is put into action. Therefore live-streaming helps businesses minimize costs and is cost effective.<\/li>\n<\/ul>\n\n\n\n<p>A recent study from E-marketer, states that live streaming content is projected to raise more than 163.4 million consumers in the US this year.<\/p>\n\n\n\n<p>\u26a1\ufe0f <em><strong>Read Also<\/strong>: <a href=\"https:\/\/www.onthefly.stream\/blog\/best-live-shopping-apps\/\">9 best live shopping apps to boost your online sales<\/a><\/em> \ud83c\udf1f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Increase_Sales_with_Live_Streaming_for_E-Commerce\"><\/span><strong>How to Increase Sales with Live Streaming for E-Commerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your call to action is important. What else do you think is crucial to increase sales with live streaming? If you don\u2019t have any clue about it then you can start right away with the following steps below,&nbsp;&nbsp;<\/p>\n\n\n\n<p>An internet data states about 82 % of people use live streaming for e-commerce and the numbers are expected to reach much higher in the future.&nbsp; Now let&#8217;s get into the strategies,<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Understanding Your Audience and Platform Is Important<\/strong><\/h4>\n\n\n\n<p>To whom you target your products, what makes them your audiences, where do they usually purchase, what kind of products they mostly look for, the platform you need to sell your products, ask these questions to understand your audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Platform or a Website<\/strong><\/h4>\n\n\n\n<p>The more user friendly and viewership friendly your platform is, the more you can influence the sales percentage and consumer behavior. Platforms like VPlayed have multi-streaming capabilities to increase the potential of your sales.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What Is Your Live Stream Format<\/strong><\/h4>\n\n\n\n<p>Customers are more inclined to the way you present your live stream and then comes your product, work on your live streaming format, make it simplified and there are three types of live streams: tutorials style format, behind-the-scenes videos, and product demonstrations.&nbsp; Work on these three and choose the one which suits the product and the market.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Engagement And Interaction Activities<\/strong><\/h4>\n\n\n\n<p>These two will bring in more value and build a sense of community via chat, polls and other engagement activities . What matters most is the output and benefits they carry from the live stream, introduce discounts, gifts, and quizzes&nbsp; from the live stream you have presented and appreciate your customers.<\/p>\n\n\n\n<p>A great product with the right platform sells by itself but a great product with zero strategies and a wrong platform brings disaster. Follow the above steps and customize it according to your needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_The_Best_E-Commerce_Live_Streaming_Platforms\"><\/span><strong>What Are The Best E-Commerce Live Streaming Platforms?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Creating compelling content might not be the only result driving component for a successful sales in streaming. Investing in the right live streaming platform is the solution that brings profitable end results.<\/p>\n\n\n\n<p>And the the top three multistreaming platforms and their key benefits are mentioned below,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_VPlayed\"><\/span>1. <strong>VPlayed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>VPlayed is a scalable live streaming platform that bolsters e-commerce businesses with robust features and seamless capabilities.&nbsp;<\/p>\n\n\n\n<p><strong>Key Features of VPlayed<\/strong><\/p>\n\n\n\n<p>* <strong>200+ integrations<\/strong> &#8211; Bolster your e-commerce live streaming with a myriad of integrations (tools, services, etc.)<\/p>\n\n\n\n<p>* <strong>Low-latency Streaming<\/strong> &#8211; Augment your revenue-generating chances with minimal streaming delays and hassle-free streaming experiences.<\/p>\n\n\n\n<p>* <strong>Simulcasting<\/strong> &#8211; Augment your sales while simultaneously broadcasting your live stream video across multiple social channels.<\/p>\n\n\n\n<p>* <strong>Branding<\/strong> &#8211; Take a notch up your e-commerce business with complete branding control.<\/p>\n\n\n\n<p>* <strong>Chat &amp; Polls<\/strong> &#8211; Engage with potential buyers in real-time, gather their feedback, and give \u2018em a sense of belonging.<\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<p>* Closed captions<\/p>\n\n\n\n<p>* Adaptive Bitrate Streaming<\/p>\n\n\n\n<p>* Picture-in-picture mode<\/p>\n\n\n\n<p>* 100% control over your revenue<\/p>\n\n\n\n<p>* Screen Recording Protection<\/p>\n\n\n\n<p>* AES Encryption<\/p>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<p>* Mostly Enterprise-based plans<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_OnTheFly\"><\/span>2. <strong>OnTheFly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"392\" src=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-streaming-e-commerce.webp\" alt=\" live streaming e-commerce\" class=\"wp-image-289\" srcset=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-streaming-e-commerce.webp 750w, https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-streaming-e-commerce-300x157.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n<p>Onthefly is a powerful <a href=\"https:\/\/www.onthefly.stream\/multistream-platform\">multistreaming platform<\/a> that supports live streaming e-commerce with all its professional broadcasting features.<\/p>\n\n\n\n<p><strong>Key Features<\/strong> <strong>of OnTheFly<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guest invite-<\/strong> Connect experts from the showcasing content and increase the sales potential.<\/li>\n\n\n\n<li><strong>Simulcasting- <\/strong>Stream video content in <a href=\"https:\/\/www.onthefly.stream\/blog\/what-is-simulcasting\/\" data-type=\"link\" data-id=\"https:\/\/www.onthefly.stream\/blog\/what-is-simulcasting\/\">multiple social media platforms<\/a> and enjoy higher sales margin.<\/li>\n\n\n\n<li><strong>Branding- <\/strong>Let the world know your brand with brand building overlays in your own style.<\/li>\n\n\n\n<li><strong>Recording-<\/strong> Step out and save your live streaming videos in high quality.<\/li>\n\n\n\n<li><strong>Chat services-<\/strong> Interact with the viewers and create auctions and understand the demands of your customers.<\/li>\n<\/ul>\n\n\n\n<p>To create your e-commerce live stream in OnTheFly<a href=\"https:\/\/www.onthefly.stream\/\" data-type=\"link\" data-id=\"https:\/\/www.onthefly.stream\/\"> click here<\/a>.<\/p>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multistreaming<\/li>\n\n\n\n<li>Invite multiple guests to live stream<\/li>\n\n\n\n<li>Studio-grade recording<\/li>\n\n\n\n<li>Cloud storage<\/li>\n\n\n\n<li>Pro-editing tools<\/li>\n\n\n\n<li><a href=\"https:\/\/www.onthefly.stream\/live-podcast\" data-type=\"link\" data-id=\"https:\/\/www.onthefly.stream\/live-podcast\">Host live podcasts <\/a>and webinars<\/li>\n\n\n\n<li>Web-based browser<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No mobile application available<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Restream\"><\/span>2. <strong>Restream<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"750\" height=\"392\" src=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/e-commerce-live-stream.webp\" alt=\"e-commerce live stream\" class=\"wp-image-290\" srcset=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/e-commerce-live-stream.webp 750w, https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/e-commerce-live-stream-300x157.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Restream is a productive streaming platform that fosters e-commerce for businesses with multi streaming capabilities.<\/p>\n\n\n\n<p><strong>Restream Multistreaming Functionalities<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stream scheduler<\/strong>&#8211; Drive a flowing stream without abrupting the flow using a stream scheduler.<\/li>\n\n\n\n<li><strong>Chat feature-<\/strong> Interact within the stream window and create productive engagements.<\/li>\n\n\n\n<li><strong>Analytics-<\/strong> Drive insights for each stream with the analytics tool.<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros of Restream <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simulcasting and live broadcasting<\/li>\n\n\n\n<li>In-built chat<\/li>\n\n\n\n<li>Gaming support with mobile streaming<\/li>\n\n\n\n<li>Customisable live stream Studio<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons of Restream <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No branding options<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Streamyard\"><\/span><strong>3. Streamyard<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"392\" data-id=\"291\" src=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-broadcasting.webp\" alt=\"live broadcasting\" class=\"wp-image-291\" srcset=\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-broadcasting.webp 750w, https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/12\/live-broadcasting-300x157.webp 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Streamyard is an online streaming channel focusing on multi-streaming and live broadcasting on multiple social platforms.<\/p>\n\n\n\n<p><strong>Streamyard Broadcasting Features<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multistreaming<\/strong>&#8211; <a href=\"https:\/\/www.vplayed.com\/live-streaming-solution.php\" data-type=\"link\" data-id=\"https:\/\/www.vplayed.com\/live-streaming-solution.php\" rel=\"nofollow noopener\" target=\"_blank\">Live stream<\/a> to all multiple social media platforms with ease<\/li>\n\n\n\n<li><strong>Brand show<\/strong>&#8211; Showcase the brand identity with overlays and logos.<\/li>\n\n\n\n<li><strong>Video repurposing-<\/strong> Reuse the existing videos into exciting reels and shorts using the edit tool<\/li>\n<\/ul>\n\n\n\n<p><strong>Pros<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multistreaming<\/li>\n\n\n\n<li>Branded Streams<\/li>\n\n\n\n<li>Save live streams&nbsp;<\/li>\n\n\n\n<li>Invite Guest for Interviews<\/li>\n\n\n\n<li>Podcasting<\/li>\n\n\n\n<li>On-Air Webinars<\/li>\n\n\n\n<li>Video Repurposing<\/li>\n<\/ul>\n\n\n\n<p><strong>Cons<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enterprise based plans, not for beginners<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_OneStream_Live\"><\/span>4. <strong>OneStream Live<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you in search of a robust live streaming solution for simulcasting in the dynamic world of Ecommerce? Look no further \u2013 OneStream Live is here to simplify your live streaming experience. OneStream Live stands out as a cloud-based live streaming solution that empowers you to seamlessly go live directly from your browser with OneStream Live Studio.<\/p>\n\n\n\n<p>This versatile platform allows you to live stream through various third-party applications like Zoom, OBS, XSplit, Ecamm, and more. Moreover, you can broadcast pre-recorded videos in real-time across 45+ social media platforms and the web simultaneously.<\/p>\n\n\n\n<p>For those without a dedicated website but eager to explore live streaming on one, OneStream Live offers Hosted Live Pages. This feature enables you to craft a personalized webpage tailored for your live streaming endeavors, providing a seamless experience for both you and your audience.<\/p>\n\n\n\n<p><strong>Key Features Of<\/strong> <strong>OneStream Live<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multistreaming<\/li>\n\n\n\n<li>Embed Player<\/li>\n\n\n\n<li>Unified Live Chat<\/li>\n\n\n\n<li>Playlist Streaming<\/li>\n\n\n\n<li>Recording<\/li>\n\n\n\n<li>Team Management<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ongoing_Live_Streaming_Trends_2026\"><\/span><strong>Ongoing Live Streaming Trends 202<\/strong>6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In china the live commerce market is booming crazily with the whopping expected reach of $423 billion by 2022.<\/p>\n\n\n\n<p>The live commerce sales from 2019 to 2022 is categorized as,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apparel and fashion: 35.6%<\/li>\n\n\n\n<li>Beauty- 7.6%<\/li>\n\n\n\n<li>Food- 7.4%<\/li>\n\n\n\n<li>Electronics goods- 4.6%<\/li>\n\n\n\n<li>Home decor- 3.4%<\/li>\n\n\n\n<li>Automobile to local ticket sales- 0.2%<\/li>\n<\/ul>\n\n\n\n<p>Source-everbright securities.<\/p>\n\n\n\n<p>With the share of streaming buyers percentage across the globe, live streaming is creating an inevitable space in the sales market.<\/p>\n\n\n\n<p>With that being said, catch up with these following trends to excel in e-commerce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>One-On-One With Product Experts<\/strong><\/li>\n<\/ul>\n\n\n\n<p>An interactive space with experts creates a zone to shop from the advice a viewer carries from the streaming. This is one of the best ways to increase the sales numbers for the products<\/p>\n\n\n\n<p><strong>Industries that can benefit from this<\/strong>: Apparel, beauty and skincare, food, travel, home decor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Influential marketing is taking its stand in all aspects of shopping in today\u2019s world. Content creators are a great tool to influence the selling of products and services.<\/p>\n\n\n\n<p><strong>Industries that can benefit from this:<\/strong> Apparel, beauty and skincare, food, travel, home decor,   Online products, the educational industry, clothing, offline shops and brands looking for business promotions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ar And Vr Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Infusing augmented reality( AR) and virtual reality (VR) in shopping while streaming it through a performing QR code or links to showcase the viewers an experience to own the product in virtual reality will enhance the sales of the product.<\/p>\n\n\n\n<p><strong>Industries that can benefit from this:<\/strong> Home decor, electronic gadgets, optical and home appliances.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Influencer Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>To reach a million customers you don\u2019t have to buy premium membership any more, the easy way out is to multistream. Multistreaming brings in all social platforms at one space and broadcasts your live stream into multiple platforms at the same time in real-time.<\/p>\n\n\n\n<p>This enhances your viewership, brings in new customers and results in more sales .<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blockchain and NFTs<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Blockchain, cryptocurrency and non-fungible tokens (NFTs) are the new world order where shoppers are using bitcoins and NFT tokens for purchasing. Celebrity avatars, art works, movies are using NFT tokens. Fashion &amp; sports brands like Nike and Gucci are selling virtual shoes with NFT tokens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Live streaming e-commerce keeps the buyers engaged from the comfort of their homes. Retail businesses typically own their <a href=\"https:\/\/www.contus.com\/blog\/private-live-streaming-platforms\/\" rel=\"nofollow noopener\" target=\"_blank\">live streaming platforms<\/a>, whereas beginners often rely on social media sites like YouTube and Instagram. <\/p>\n\n\n\n<p>However, beginners struggle to scale up their businesses due to data restrictions, while a few retail businesses build their e-commerce ecosystems with off-the-shelf platforms.&nbsp;<\/p>\n\n\n\n<p>One such off-the-shelf platform is <strong>VPlayed<\/strong>, which lets you build your own live streaming platform with complete branding control. The platform bolsters your e-commerce strategies with near-perfect live streams and seamlessly integrates multiple tools &amp; services.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQs\"><\/span><strong>Frequently Asked Questions (FAQs)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1709014367021\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">1. What is the future of live streaming?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Post covid, live streaming has taken the spaces of on-site meetings, shopping experiences gatherings and other entertainment based activities.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1709014387155\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">2. How to live stream successfully?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>To live stream successfully, a solid live streaming platform is the key, there are multiple options on the internet but our recommendations are OnTheFly as it offers multistreaming and studio-grade recording with storage facilities.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1709014495429\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">3. What is the difference between Livestream Shopping and traditional online Shopping?\u00a0<\/h4>\n<div class=\"rank-math-answer \">\n\n<p><strong>Live stream shopping<\/strong>&#8211; Live stream shopping brings in more users globally and saves a lot of time and money<\/p>\n<p><strong>Traditional shopping<\/strong>&#8211;\u00a0 Minimal users, only the registered users of the website or app can access your products and services costs you a mammoth.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1709014538743\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">4. What is eCommerce Live streaming?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>It is selling goods and products online in real-time through a live streaming experience, users get a glimpse of the product and can interact with the sellers to clear their queries.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1709014564916\" class=\"rank-math-list-item\">\n<h4 class=\"rank-math-question \">5. What is Live stream selling?<\/h4>\n<div class=\"rank-math-answer \">\n\n<p>Live stream selling is a live demonstration of products\/ goods from the seller to sell them to potential users through a live streaming platform.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<script type=\"application\/ld+json\">\n        {\n        \"@context\": \"https:\/\/schema.org\/\",\n        \"@type\": \"product\",\n        \"name\": \"Live Streaming E-Commerce\",\n  \"image\":\"https:\/\/www.onthefly.stream\/blog\/wp-content\/uploads\/2023\/09\/Ecommerce.png\", \n        \"description\": \"Live commerce is the future of sales and shopping, using real-time video streaming and interactive features.It provides an interactive, entertaining, and engaging online shopping experience. Try it on OnTheFly\",\n        \"brand\": \"OnTheFly\",\n        \"aggregateRating\": \n{\n        \"@type\": \"AggregateRating\",\n        \"ratingValue\": \"4.9\",\n        \"reviewCount\": \"95\"\n        }\n        }\n<\/script>\n\n\n\n<div class=\"frequently-wrap\">\n<div class=\"frequently-wrap-header\"><h4>People Frequently Read<\/h4><\/div>\n<div class=\"frequently-list-wrap\">\n<ul class=\"frequently-list\">\n<li><a href=\"https:\/\/www.onthefly.stream\/blog\/how-to-develop-live-streaming-app\/\">How to Build a Live Streaming App in 2026?<\/a><\/li>\n<li><a href=\"https:\/\/www.onthefly.stream\/blog\/make-money-live-streaming\/\">Make Money With Live Streaming: 6 Best Ideas in 2026\n<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Live e-commerce is a way of selling products and services online through streaming on digital platforms. To deeply understand the world of e-commerce and its benefits, read further. Post covid and the world has moved its way of shopping, Live e-commerce, the new surge of selling and buying goods, products and services. And it is &#8230; <a title=\"Live Commerce: Full Guide to Live Streaming E-Commerce\" class=\"read-more\" href=\"https:\/\/www.onthefly.stream\/blog\/live-streaming-commerce\/\" aria-label=\"More on Live Commerce: Full Guide to Live Streaming E-Commerce\">Read more<\/a><\/p>\n","protected":false},"author":17,"featured_media":3615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[14],"tags":[16,17,18,15,19],"_links":{"self":[{"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/posts\/75"}],"collection":[{"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":56,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions"}],"predecessor-version":[{"id":4644,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/posts\/75\/revisions\/4644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/media\/3615"}],"wp:attachment":[{"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/categories?post=75"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onthefly.stream\/blog\/wp-json\/wp\/v2\/tags?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}