What Is Simulcasting, Understanding How It Works And Its Benefits

Simulcasting is simultaneously sharing the same media content into different locations at the same time. 

Simulcasting is 

As a streamer, you might have come across the term “Simulcasting”, 

In the olden days, simulcasting was a word used in radio and television networks to distribute and broadcast sports events, TV shows, and music at the same time. whereas now the online streaming world has given it a new definition.

To know more about the definitions, benefits, and how to simulcast content, dive deep into this article.

What is Simulcasting?

Simulcasting means simultaneous broadcasting. Broadcasting refers to sending a signal or data to multiple stations at the same frequency and time.

Multistreaming is similar to simulcasting, but multistreaming is where a media content is broadcast to different channels.

But, simulcasting is processed through high stability transmitters and structured implementations with timed signal distribution.

How Does Simulcast Work?

There are three ways in which simulcasting works in the streaming 

  • Transcoding
  • Simulcasting software
  • codes
  • Transcoding: 

Transcoding is one of the best ways to simulcast a content

To simulcast a content, the media needs to be transcoded so that it can be cast into different platforms. 

Since different streaming platforms demand a specific set of bitrates and conditions, a encoder converts the content into the required one to simulcast it smoothly.

Most of the simulcasting platforms have an in-built encoder to convert the uploaded files. Once the file is transcoded, it can be simulcasted.

  • Simulcasting software:

The second best way to simulcast a content is to pick the best simulcasting software, i.e, multistreaming software. 

Simulcasting software helps users to broadcast the content live into multiple social media platforms and most of the top simulcasting software are built with features to personalize and customize the user streaming experience.

  • Codes:

Other simpler ways to simulcast is to use shared QR codes and links to connect with the social media pages and accounts.

What Are The Popular Simulcasting Examples?

  • In 1926 the majestic BBC simulcasted a live symphony performance as radio signals.
  • “You are there” a popular television show in the 1930’s was simulcasted.

What Is The Difference Between Simulcast And Multicast: Are They Same?

Yes, Multicast and simulcast are the same, they both help users broadcast content at multiple locations at the same time. 

How to Simulcast a Live Stream Successfully?

A successful live streaming is accomplished with the following steps, 

  1. Prepare a plan
  2. Choose the right social media platforms
  3. Go for the best multistreaming platform
  4. Invite guests and participants
  5. Engage viewers in the streaming
  6. Monitor the data
  7. Generate leads

1. Prepare a plan:

Before you go live or have the idea to establish your content through a multi-streaming platform, create a crystal clear plan. 

Each plan should tick off the following elements,

  • Target audience
  • Content-based on the trend
  • Brand building 
  • Target audience:

Understanding your target audience is the key to producing quality content, if you understand your audience well, the major task of connecting with them is easily achieved.

  • Content-based on the trend:

Outdated content will result in repetition or creates a plagiarized impact on your viewers.

To avoid that,  produce content that’s valuable, original, and keeps up with the ongoing trend. Make sure you prioritize your target audience.

  • Brand building:

Building your own brand amidst the huge market is how you create a space for yourself in the streaming market. 

Simulcasting and multistreaming platforms offer brand building overlays to register your identity when you go live. 

Execute a plan and build your brand accordingly for successful brand building through simulcast streaming.

2. Choose the right social media platforms:

Nowadays, social media platforms are the go to place for networking for all kinds of businesses, it’s a land of opportunity for consumers and business owners to connect and sell their content.

Entrepreneurs are actively participating in extending their audience reach to sell their products, Social media streaming and ad campaigns are the go-to options. 

Platforms like LinkedIn, Facebook, Instagram, and Twitter play a major role in attracting viewers. Find the platform where you fit in and establish your multistreaming now.

3. Go for the best multistreaming platform:

It all comes down to this, choosing the right multi streaming platform gets the job done.

How to choose the best multistreaming platform ?

Look for prominent features like encoders, recording, audio mixing, low latency, high resolution streaming, branding, and, of course, pricing.

When you choose the best multistreaming platform, the platform will look after your content, so choose wisely!

Some of the top three multistreaming platforms are listed below

  1. OnTheFly:

OnTheFly is a high level web-based live streaming platform with easy steps to simulcast. It  offers multiple benefits to streamers and broadcasters, with  key features like recording, overlays, unlimited chat, and logos.

  1. Restream:

Restream is one of the popular multistreaming platforms that offers custom RTMP with a price tag.

  1. Streamyard:

Streamyard is a simple web-based multi streaming platform with features that boost the streaming experience.

4. Invite guests and participants:

Most of the top-tier simulcasting and multistreaming platforms have an invite guest feature to conduct webinars, interviews, and other business-related activities.

Inviting guests will boost the performance of the live content and keep the audience engaged.

5. Engage viewers in the streaming:

Chat communication, live user analysis, and chat support will enhance the viewer experience, showcasing a productive interactive session with the content provider.

6. Monitor the data:

Once you communicate and engage with your audience, analyze the data within the simulcasting platform’s live dashboard.

A proper analysis will improve the quality of your streaming.

7. Generate leads:

Lead generation and expansion should be your goals in simulcasting. Once you follow the above steps, lead generation becomes  an outcome of the process, generating more progress.

Successful simulcasting also involves using the right technical equipment that produces quality content.

Benefits of Simulcasting

Simultaneously streaming your content provides more opportunities to streamers, some of the live stream benefits are listed below,

  1. Expansion of viewership
  2. Target Multiple places at one time
  3. Minimize cost and increase efficiency 
  4. Create viewer engagement 
  5. Branding
1. Expansion of viewership:

When you place your content on the vast array of networking platforms, the advantages you reap are innumerable, and the most clear-cut one is viewer expansion and more sellable content.

Simulcasting makes it even simpler to access more audiences.

2. Target Multiple places at one time:

As a content creator, you will be exposed to multiple social media platforms. Instead of targeting one place at a time. 

With the help of simulcasting, you can stream across multiple platforms at the same time with low latency.

3. Minimize cost and increase efficiency:

The amount of time and effort required to broadcast content on one single platform is humongous; imagine doing it separately for every single platform. Tedious right!

But with a simulcasting platform, you can go live on multiple platforms simultaneously  and save an ample amount of energy, time, and production costs.

4. Create viewer engagement:

Viewer engagement is crucial to any business, as all businesses are fighting to engage their audience with new products and services.

Simulcasting platforms offer chat and communication features that help streamers to actively engage with their audience while at the same time understanding their needs and resulting in a profitable business collaboration.


Word-of-mouth marketing still persists, and branding is built through communication established through verbal, visual, and vocal forms.  Simulcasting does that for you !

Creating brand awareness while simulcasting  your content works like a charm.

Platforms like OnTheFly offer brand overlays, headers, and footers to express your brand identity and create product visibility.

Understanding the benefits of simulcasting is one thing; making use of it is another. Invest wisely.


The terminology may differ, but simulcasting and multistreaming are the same, offering huge benefits to those who effectively make use of them. The right time to market through live streaming never arrives, it’s in the hands of one who takes initiative to be seen in the competitive world. 

OnTheFly is a great option for streamers to podcast, express themselves, and enhance their businesses on all social media platforms simultaneously.  Their futuristic tools and features helped businesses achieve profitable business outcomes and outreach, Learn more about their key features.

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