Live Streaming Statistics & Trends For 2024!

Be it live video streaming or live video consumption, these two terms have witnessed an uncalculated rise in today’s era. 

And the Jack of the Box part is that it will continue to grow with the speed of light as per the live streaming statistic report.

But, how did this happen? 

All because of the growing demand for Smartphones, Laptops, and Smart TVs, and the classification of the market into e-commerce, gaming, & live concerts that paved the way for budding live streamers, thereby leading to the birth of online streaming platforms

So, whether you are a content creator looking out ways to build a fortress with your passion or a business looking to streamline lead generation, our post on live streaming trends and statistics can help you make the required strategies and decisions. 

Our first on the list is,

Live Streaming Statistics – Market Analysis for 2023

streaming statistics

In the section below, I will walk you through the market analysis that shows how live streaming has monetized the creator’s economy post-pandemic. 

Here’s a quick snapshot:

Start Year2022
Forecast Period2023 to 2030
Revenue as of 2022USD 1219.19 million
Projected Revenue as of 2030USD 6555.32 million
Projected CAGR23.40%
Surprise Element: Viewers are cherishing live streams mostly from their mobile devices!


  • The global live-streaming market is projected to rise to $ 6555.32 million by 2030 from $1219.19 as of 2022.
  • The compound annual growth rate, CAGR is also expected to rise to 23.40 by 2030.
  • Live video streaming methodology will dominate the creator economy with a 50.24% share by 2028. Source: Vantage
  • E-learning grew in demand with 52% of students attending virtual schooling.
  • The Global Web Index for 2020 third quarter displays 32% of users watching live streams on YouTube.
  • New York Magazine had written that 80% of users preferred to watch a live stream from a business brand than read their blog.
  • Live streaming upped their game by 13% in the year 2021.
  • A viewer spends an average watch time of 25.4 minutes in a live stream. 
  • Compared to on-demand or pre-recorded streams, live videos instantly capture the attention of audiences.

This uptick in the statistical data is due to the pandemic hit in the year 2020 that made many people stay at home. Thereby, making them get more involved in live streaming.

Now, time to have a look at statistics data on other domains.

Live Streaming Content Statistics

This section will help content creators and businesses to learn what audiences are watching. Turns out that if there is a quality live stream, users are going to enjoy it.

Plus, I hope this could give you an idea of what type of content you should be creating.

Editor’s Pro Plan: Play the blindfold game with us in search for the best live-streaming platform, and you’ll find OnTheFly on the hideout in a jiff!
  • Gaming content is on the rise with developers investing USD 30 million over the next five years.
  • Hangzhou announced building e-sports by investing $2.22 billion. Source: Meticulous Research 
  • A Japanese YouTuber has a channel Jun Channel that has 10.9 million hours of watched content.
  • The gaming live streaming sector grabs a lot of visitors to its domain with the market growth projecting to $18.22 billion between 2023 to 2028.
  • Next in line is the e-commerce market that rose nearly three times to $31.7 billion by the end of 2023. Source: Statista
  • Further, the e-commerce industry is projected to grow to $67.8 billion by 2026, says, Research and Bambuser,
  • People in the US have spent over $17 billion in online shopping as of 2022. Of which, 39.7% say they do e-commerce shopping online because of great offers and discounts.
  • China’s byproduct TikTok is expected to make a revenue of $20 billion by the end of 2023 in parts of Southeast Asia. 
  • Nearly 5.71 billion hours of watch hours was witnessed on Twitch streaming platform during the third quarter of 2022. 
  • As of October 2022, nearly 21 percent of adults in the US, between the age group of 18 and 34 said they watched live streams multiple times a day. 
  • LATAM- Free Fire holds the most-watched hours in the e-sports category with a watch time of 3.8 million hours.
  • In the beginning of the year 2022, League of Legends Champions- Korea had a watch time of 44 million hours. 
  • During the first quarter of 2022, Just Chatting from Twitch got a watch of 808 million hours. 

Got this ready in hand? Now I’ll help you find who is watching live streams. But, before that, 

What are the Perks of Live Streaming?

Live streams can act as powerful tools for businesses and professional creators in drawing audiences to their portal and raising their retention rates provided quality content is distributed.

Therefore, we will see what benefits a good-pitch content can give to its master.

  1. Fostering strong and reliable real-time connections between users and streamers.
  2. Promoting the brand’s name and loyalty.
  3. Building trust and elevating the transparency levels between audiences and streamers.
  4. Boosting internal team connections, whether remote or on-bench.
  5. Improves retention rates thereby generating more revenue.
  6. Increasing views and likes, and raising the lead-to-customer ratios.
  7. Spreading your talent and skills across geographies.
  8. Open doors to engagement opportunities through your content reach.

So, what do you say after reading out the benefits? Ready to make your plays centerstage? Simply opt for a live webinar platform like OnTheFly. 

Live Streaming Viewer Statistics

Capturing audiences to your live streams and increasing your user base is not a piece of cake mates. Trust me, it takes a lot of effort to put in high-quality content, great-quality streaming, engaging elements, and whatnot.

But, if you have these ready in hand, then none can stop you from gathering audiences for your store. And a report below shows the different demographics who watch live streams.

Maybe this piece can help you guide on which audience to target.

  1. As per recent reports from GWI, Digital 2022, 23.8% of social media users point out the reason to live stream for logging into social channels.
  2. The same report says that 41% of social media creators or game creators are females.
  3. Another report says that 28% of users watch live streaming content on a weekly basis. Though the percentage is high, the share of internet users reduced from 30.1% to 27.4% within two years.
  4. A viewer spends over 25 minutes on a live stream, which is proven to be higher than any screen time made by the audience.  
  5. Surprisingly, over 60% of sports fans search for live game streaming over the internet.
  6. Post the pandemic, the live stream watch percentage became 56% in the US and the UK. 
  7. Adding to the Coronavirus outbreak, male social media streamers produced more live streams than female creators. 

Live Streaming Platform Statistics

Editor’s Pick: OnTheFly is emerging as a rising star in giving streamers the best multi stream platform for their dreams.

You would not believe that there are multiple private live-streaming platforms available in the market, each helping creators. 

And of those, Twitch stands as one of the most-picked live streaming services in terms of watch hours. Following this list is OnTheFly, a multistreaming solution giving professional creators a podium to showcase their talents.

Why do I tell them? Because we are going to see how different platforms are performing and their statistical data analysis.

1. YouTube and Twitch market shares are rising exponentially every quarter. As of Q2, 2023, both platform’s revenue increased by 2% and 4% compared to the previous year.

2. 28% of social media users use the Facebook platform to livestream content each month.

3. In the Q3 quarter of 2023, audiences had watched around 7.6 billion hours of content on different streaming platforms.

4. Facebook stands as the second most-preferred platform by live streaming audience. And YouTube live streams are liked by 52% of audiences.

5. The percentage of audiences preferring social media to learn a product live is 21%.

6. As of May 2020, over 29% of users viewed live stream content on social media.

7. The Twitch platform has seen the highest viewership count of 61% in the esports domain.

Instagram Live Platform Statistics

  1. 13% of social media users prefer Instagram Live to watch live streams.
  2. Insta’s live usage upticked by 70% as of April 2020.

Snapchat Live Platform Statistics

  1. 15% of Snapchat users prefer their own platform to watch live streams.
  2. As of the GWI report of 2019, 60% of individuals preferred snapchat to watch live streams outside of China. 

Live Streaming Statistics By Industry

streaming services statistics

Live streaming leaves a positive impact for content creators and business brands in helping them to connect with larger audiences and generate revenue. 

Therefore, many brands are now targeting varied platforms to make their live streams a hit in the market. Let us see the industry-specific statistics.

By Educators/Tutors/Instructors

  1. According to Forbes, e-learning through videos is expected to spike to $325 billion by 2025.
  2. New York Magazine shows that 62% of instructors find video streaming as an effective tool for teaching.

By Video Marketers

  1. 36% of marketers have adopted social media platforms for streaming live content as promotions or brand recognition.
  2. The Content Marketing Institute says that 66% of B2C marketers have used live streaming as part of their marketing strategy. 

By Business Brands

  1. Seeing the benefits of live video streaming in terms of audience engagements and revenue generation, brands are expected to spend $100 billion on live video content.
  2. 80% of viewers prefer to watch live content than read a blog posted by a brand. And 82% of audiences watch live content after seeing social media posts from a brand.

Closure On Live Streaming Statistics

Live streaming is growing, and it is ticking to become a multi-billion dollar business, thereby making brands and professionals have an eye on this technology. 

And if the trends and statistics on live streaming inspired you to start your career on this, then take us (OnThefly) as your ideal partner.

Because, we make podcasting, webinar hosting, or live streaming easy and successful. Plus, see what makes OnTheFly different from the rest.

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