How to Engage Your Audience Using Real-Time Chat ?

Communication has always been at the heart of human interaction, without which existence would become a big question mark. Besides its revolutionary history, communication has seen tremendous changes, Now the focus is on real-time chat to AI-powered chatbots.  Who would say no to chatting with their fans, peers, families, and community in real time, isn’t it? Especially a live video streaming chat. 

Did you know that 94% of customers who proactively engaged with live chat were very or somewhat satisfied with the experience? This statistic indicates that real-time chat is not just a forum for communication but also a tool for engaging users by offering instant replies or solutions. 

Speaking of the current scenario, Can real-time chat help beyond communication? The answer is yes! But in what aspects does real-time chat make a significant difference today? Recently, creators, businesses, and institutions have been using live streaming for promotional activities. Real-time chat in such cases adds a personalized touch for both streamers and viewers, weaving a contemporary narrative by paving the way for more engaging content and discussions. 

In this blog let’s explore an interesting narrative of how a real-time chat elucidates communication simply! Shall we begin folks?

How Live Chat Enhances the Viewing Experience

Every live stream viewer looks for opportunities to build real-time conversation with the streamers, to help them make eloquent conversations.

Let’s discuss the ways to enhance your live chat video streaming experience with the latest trends and tips.

Higher Conversion Rate

Look for live streaming platforms that has a built-in live chat feature, make sure it facilitates viewers to connect with the streamers to ask questions, get feedbacks share comments and thereby establishing a chance for higher conversion rate.

The more you let viewers participate in your live stream, the more recognized they feel, the more interested and excited they become about your content. So live chat is one of the must-have features to look for in a live streaming platform.

Get Insights into Analytical Data

There are certain platforms available in the streaming market that allows multistreaming your content to multiple platforms, but pulls in live chat from all platforms into one unified space. This helps you collect and analyze data on real-time chat metrics like  viewer engagement rate, total chats, CSAT score, chat duration, missed chat and much more. 

This data would let you not only track your live chat performance, but also helps you to assess and improve your live streaming content, to attract more viewers into your stream. 

Maximum Viewer Engagement Rate 

There are various tips on making live streaming chat engaging, but what would best suit you is the question here. While it’s important  to engage your audience in your live video broadcast, it’s equally important  to connect with them through  a real-time chat. 

You can maximize the viewer engagement rate by demonstrating a sense of community building and bonding with your viewers. Connecting  with people via live  chat not only  records their thoughts and appreciations,  but also delivers  trustworthy feedbacks to take your live streaming chat interaction  goals to the next level. 

We hope that the list of ideas we’ve shared helps you understand the significant benefits of implementing real-time chat as a key strategy to engage your audience.

Benefits of a Real-Time Chat

Real-time chat helps you to give your viewers a delightful experience by fostering engagement and communication in real-time during your live stream. In every live video stream chat, users like to enjoy the pinnacle of social interaction. 

When discussing live streaming chat  benefits,  it is important to note how it fosters better relationships & communication during a live stream as mentioned below: 

• It acts as an interactive arena to share thoughts, ideas, and feedback in one unified chat room.

• Fosters discussions and communication by connecting viewers across various platforms into one unified space.
  
• Encourages users to express more with a vast array of emojis and reactions from one interactive palette.
  
• Guarantees secure and safe conversations with end-to-end encryption, allowing users to engage securely.

• Notifying users and receivers while getting replies and sending notifications to ensure successful delivery of messages, which helps in monitoring audience engagement scores. 

• Gives viewers the feeling of recognition and contentment.
  
• The chat concludes as the live stream ends and saves the trouble of continuing it later.

Aren’t these benefits amazing enough to consider for your livestream? Whether it’s a live stream or a multistream, this real-time chat feature connects users from various platforms into one unified chat, helping streamers connect with viewers from multiple platforms in a single chat room

How Live Stream Chat Boosts Engagement ?

The only space where we show our real selves is in a place where we can showcase our thoughts, emotions and actions . Engagement on your Live stream chat can be boosted through the following ways:

• Gain more views and insights from your audience while also sharing your ideas and strategies. This will help build a direct bond with them, allowing them to know you better and boosting engagement.
• Get registered in your viewers mind with your unique way of handling the live chat, so whenever they think about live streaming or real-time chat, the first thing that should come in their mind is your name.
• Conduct Q&A sessions, polls or surveys to help viewers feel more comfortable and relaxed to talk about their mind.
• Offer gift hampers, coupons, freebies, giveaways and conduct contests during your live chat  session and engage your audience 10x like never before. 

These are the ways in which you can boost your engagement and earn long-lasting attention from your audience.

6 Steps to Make Live Chat More Engaging in a Live Stream

So are you aware of the list of benefits that you would enjoy with real-time chat? Let’s hope that your live streaming platform has a built-in real-time chat, making your job more easier.

 If not, here is a session dedicated to you, for getting into the action of making the real-time chat more engaging in 6 steps. 

Take That Real-time Chat Box Seriously

You are into real-time chat, and you want your viewers to have a 1:1 or a group chat with you, so take it seriously. Ensure that the platform you choose offers a built-in chat experience, fostering engagement without much hassle. 

Take a screenshot of the best comment and show it during your live chat  stream or the forthcoming live stream. Show your audience you are serious about every comment!

Hosting Regular Q&A Sessions

Whenever you stream, make sure to include viewers in your stream. Allow them to feel recognized and wanted, with regular Q&A sessions after each live video stream. Make them feel benefited after each session so that they come back for more. People conducting live webinar classes can make use of this and make the session more interactive.

Displaying Q&A on the screen will benefit both viewers and the streamers. Have fun answering every query and show how earnest you are about your show!

Focus on Live Commenters

While the comments on a published video or audio file are considered as winning trophy, live commenters are priceless, as they play a dual role as both viewer and a commentator. With the time spent on your content make every second of it count by focusing on their live comments when go live !. 

Spread emojis, 👏, 😍, 🥳, 🥰, ❤️, 🔥, ⭐, to every commenter out there! Emojis speak a lot more than words. Try something different and achieve 10x engagement !.

Keep it Engaging

Make the most of your livestream by keeping your live as engaged as possible. Conduct surveys, send polls, add a Q&A session, hold quizzes, and ask for viewers’ opinions throughout.

Recognize familiar names during the stream or comment on their actions later. This approach will increase your conversion rate and maximize retention.

Speaking of such example :

• ” Billymore you make a great point there”
• “A big round of applause to Cathyperry!

Just go ahead with such running comments and make it more engaging and fun! 

Set your Agenda

Give your audience your agenda, by letting them know what will you be covering in the stream from starting, middle till the last. So that based on the agenda viewers will plan their participation.

 By doing this you can attract the targeted audience and make viewers come to you for content that is relevant to them. For instance: just take a pause in between for every 20 minutes of the show, acknowledge people entering between or starting throughout, and take this as an opportunity to talk about what you are going to talk about. 

So people who are joining in between will get the essence of your show, even when they join between. 

Own your Influence and Be Genuine

People are spending their precious time to stop by, listen to you, and engage with you in real-time chat. So never make them regret it; whatever you say or show might influence them and could be a life-changing experience.

Be responsible and genuine in what you do, and give your best to show your loyalty to your fans.

For instance, if you are showcasing merchandise or talking about hot topics and providing factual data, make sure whatever you recommend or say is true to your knowledge.

We hope these 6 steps have given you positive insights into how you can make your real-time chat more engaging.

Shine like a star steal the show and let millions turn toward you!

Key Elements of a Live Chat Solution 

Here are the indispensable elements that you need to scout for in a live video streaming chat! 

Messaging

Whether you are live streaming or multistreaming, the platform you choose must be able to combine messages from your users into one unified chat system, so that you get to engage your audience from a single screen, without the need to switch between tabs. 

Storage

Higher storage capacity is a vital element to consider. Some of the best live-streaming platforms with real-time chat like OnTheFly offer the option to store messages in the platform during the live stream, for you to view them later on your screen. 

Platforms with such storage capacity will yield good operational efficiency for managing and scaling up chats with increasing users. 

Message deleting

To err is human, so it is quite normal to make typos or send messages to the wrong window. Having features that address these errors makes it easy for both senders and receivers to have a streamlined messaging experience without confusion and repetition. Make sure that the platform you choose has such a feature.

Things to Consider while Using a Real-Time Chat

Now that you are aiming to leverage your video streaming using a platform, make sure that it has a real-time chat to foster viewer engagement and a higher retention rate. 

 While real-time chat is a paramount feature, consider the following characteristics to look for in a Live stream chat. 

Scalability

For a real-time online chat system, the increasing number of user interactions requires the system to accommodate any number of conversations without compromising internet speed and efficiency.

The system must support both user increases and decreases by managing scalability up and down.

Reliable Operation in Real-Time

User experience is a supreme trait to consider in a live video stream chat, such that the operational efficiency of the chat system must be able to control the potential bug related issues and other system failures. 

Make sure that the platform you choose provides reliable, seamless, and smooth functioning of the chat system. 

Modern Security

The platform must have a robust SDK, that must support you to secure your live stream with standards and regulations like GDPR, CCPA, and HIPAA.

Also, a real-time chat must be seamlessly integrated with the platform user’s management system. Right from user authentication to handling the privacy of the chat, everything must be sturdy and supportive. 

The term real-time chat may sound simple, but there is a lot to it, and we hope that you feel positive in moving forward with the best guidelines and tips you have ever heard!  One of the premium multistream platforms called OnTheFly offers you a versatile solution by giving you all the necessary features in one single, unified platform. 

Remember looking into too many things may seem overwhelming, that is why we have highlighted the most important elements and traits to look for, the good news is, the list is over! 

Conclusion 

We hope your search for real-time chat has come to an end. With the intervention of AI and other technological revolutions cascading now and then, it’s vital to foster human communication and engagement instead of shifting to chatbots. After all, your audience likes being heard and listening to others.

Stand unique as a video streamer by dedicating your valuable time to engaging your audience through real time chat online and fostering meaningful discussions to create memorable moments with your audience!

Frequently Asked Questions (FAQ)